Ten Sports has been signed as the national broadcast partner for the I-League 2011-2012 season by IMG Reliance.
Known for its global coverage of football, cricket and motor sport, Ten Sports' portfolio of channels includes Ten Sports, Ten Cricket, Ten Action+. For the 2011-2012 I-League season Ten Sports, will broadcast 75 league games live on Ten Action+.
Atul Pande, CEO, Ten Sports, said, "We are delighted to be associated with IMG Reliance, to telecast the I-League, India's premier's football tournament." He further added, “We are committed to bringing the best sports action to our viewers, and this new agreement with the IMG Reliance reaffirms our commitment to grow the sports business and consolidate our position as the leading sports broadcaster. Zee and Ten have been supporters of Indian football for many years and we continue committed to our vision of enhancing and adding value to the sport"
AIFF General Secretary, Kushal Das expressed great satisfaction to have Ten Action+ as the national broadcast partner of the I-League for 2011-12. He added "Ten Action + is a niche football channel and I am sure the visibility and on air promotional activities of the channel will go a long way in enhancing the profile of the I-League . Our partners IMG RIL deserve all credit for forging this significant partnership."
The I-League kicks off on October 22, 2011 and runs until the end of April 2012. Fourteen teams participate in the League which comprises 182 matches across 26 rounds. Started in 2007, the I-League replaced the National Football League, which ran for 11 seasons. The winner of the I-League qualifies for the AFC Champions League qualifying round.
About Ten Sports:
Taj Television Limited, wholly owned subsidiary of ZEE operates three sports channels Ten Sports, Ten Cricket and Ten Action+. Ten channels are most watched sports channel by far across the sub-continent. As per recent viewing data channel enjoys over 50% share of viewing of sports channels in India and the pattern is repeated across the region. In India C&S TV household base is 116 Million homes and TEN bouquets of channels have over 75% penetration. TEN Channels are available on all the leading DTH. It owns the rights for some of the best sporting action from around the world. It includes rights for 5 Cricket Boards.
About IMG Reliance:
In 2010 Reliance Industries Limited (RIL), India's largest and most recognized private sector company headed by Chairman Mukesh Ambani, and IMG Worldwide (IMG), the world's leading sports marketing and management company headed by Chairman and CEO Ted Forstmann, announced the formation of an equal joint venture to develop, market and manage sports and entertainment in India. The joint venture company, IMG Reliance Pvt. Ltd. will create and operate major sports and entertainment assets in the country. In its first initiative, IMG Reliance entered into an agreement with the Basketball Federation of India (BFI) to create a new professional basketball league and manage all aspects of the commercial rights to the game in India. IMG Reliance signed a 15-year agreement with the AIFF, to improve, popularize and promote the game of football throughout India, from the grassroots to the professional level. IMG Reliance has also created a scholarship program to identify and train talented young Indians from sports including - basketball, soccer and tennis–at IMG's world-class sports training facilities at IMG Academies in Bradenton, Florida.
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